PodPitchPodPitch may fit if
- You want pitches to come from your own email.
- You want to approve every pitch, or run outreach on autopilot.
- You want the research and writing done without handing off the whole process.
Comparison
PodPitch vs a podcast booking agency
A podcast booking agency does your outreach for you, while PodPitch is software that finds shows and writes pitches that you send from your own email.
Both aim to get you booked as a podcast guest. The difference is who does the work and who stays in control. With PodPitch, you are the sender and you choose to approve each pitch or run on autopilot. With an agency, you hand the process to a team.
PodPitch vs agency vs doing it yourself
This page is written by PodPitch, so we have kept it to how each option works rather than claims about results. Agencies vary, so ask any agency you consider how they handle each row.
| Question | PodPitch | Pitching by hand | Podcast booking agency |
|---|---|---|---|
| Who finds the shows | PodPitch searches a database of podcasts and picks shows that match your topic | You research shows one at a time | The agency researches shows for you |
| Who writes the pitches | PodPitch writes a personal pitch for each host | You write every pitch yourself | The agency writes pitches for you |
| Whose email it comes from | Your own email | Your own email | Depends on the agency |
| Your control | Approve each pitch, or let it run on autopilot | Full control over every word | Depends on your agreement with the agency |
| Your time before a booking | Reviewing pitches, or very little on autopilot | Hours of research and writing | Briefing the agency and reviewing their work |
Which option fits you?
An agency may fit if
- You want a team to manage your podcast outreach for you.
- You prefer to brief someone and review their work rather than use software.
- You want services beyond pitching, which some agencies offer.
Doing it yourself may fit if
- You only want to pitch a handful of shows.
- You have time to research shows and write each pitch.
- You want a starting point: read how to get on podcasts.
Questions to ask before choosing
Whose email will pitches come from?
With PodPitch, your own. With an agency, ask, because practices differ.
Will I see pitches before they go out?
With PodPitch, yes if you use approve mode. With an agency, it depends on your agreement.
Is each pitch written for the host?
PodPitch writes a personal pitch for each host. When talking to an agency, ask to see example pitches.
Should I pay a show for a guest spot?
That is a separate decision from how you pitch. Some shows charge and many do not. Decide what fits your goals and budget.
Keep reading
- PodPitch podcast booking servicePodPitch, the podcast booking service that finds your shows and writes your pitches.
- Podcast guest booking, explainedWhat podcast guest booking involves and the three ways to do it.
- Podcast booking software for PR agenciesHow PR agencies can cut research and writing time on podcast outreach.
Try the software route on your own topic
Give PodPitch your topic. It finds matching shows, writes a pitch for each host and sends it from your own email, with your approval or on autopilot.