Guide
To get on podcasts, pick a clear topic, find shows whose listeners care about it, and send each host a short, personal pitch from your own email.
That is the whole method, and it works whether you do it by hand or with software. The hard part is volume: researching shows and writing a real pitch for each host takes hours. PodPitch, a podcast booking tool, does the matching and writing for you and sends each pitch from your email.
Pitch hosts directly with a specific topic that fits their audience. Hosts look for guests their listeners will care about, so relevance matters more than reach. A short pitch that shows you know the show gives the host a clear reason to say yes.
No. You can pitch hosts yourself. A publicist or booking agency can do it for you, and software like PodPitch can handle the matching and pitch writing while you stay the sender.
That is your call. Some shows charge for guest spots and many do not. If you do pay, check the disclosure rules that apply to you. In the US, the Federal Trade Commission publishes guidance on endorsements.
Who you are, the topic you would cover, why it fits this show, and an easy way to say yes. Keep it short and write it for that one host.
Hosts book conversations, not resumes. Pick one subject you know deeply and can make interesting for listeners.
Look for podcasts where your topic would be useful to listeners. Directories such as Apple Podcasts let you browse shows, recent episodes and past guests.
Play a recent episode or two. Mentioning something specific shows the host you know their show.
Lead with the angle, explain why it fits their listeners, and add one line on who you are. Skip the long bio.
A message from a real person is easier to trust and reply to. Replies land in your inbox, ready for you to answer.
Have a short bio, a photo and a few talking points prepared, so booking the interview is easy.
Steps two, four and five take the most time, and they are the ones PodPitch handles. It searches a database of podcasts and picks shows that match your topic. It writes a personal pitch for each host, so you are not sending the same message to everyone. Then it sends each pitch from your own email.
You choose how involved to be: approve every pitch before it goes out, or let PodPitch run on autopilot. Your topic and the interview itself stay yours.
Each of these is a relevance problem. Matching shows by topic and writing a separate pitch per host addresses them directly.
| Question | With PodPitch | By hand |
|---|---|---|
| Choose your topic | You | You |
| Find shows that fit | PodPitch searches its podcast database | You research each show |
| Write a pitch per host | PodPitch writes each one | You write each one |
| Send the pitches | From your own email, approved or on autopilot | From your own email, one by one |
| Do the interview | You | You |
For background on how many people listen to podcasts, see the yearly research published by Edison Research.
Give PodPitch your topic. It finds matching shows, writes a pitch for each host and sends it from your own email, with your approval or on autopilot.
PodPitch